Ariel Ginsburg began her creative process through fashion blogging under the moniker Ariel Peche. Ariel loved fashion from a young age and derives inspiration through travel, art, old photographs and iconic women throughout the decades. She has always been obsessed with vintage jewels and raiding her mother’s closet. After receiving hand me down earrings and jackets from her mom and great aunt, she fell in love with the idea of a mix and match jewelry collection where women could layer and switch up their jewelry in endless combinations based on their mood.
A huge fan of Joie's jewelry, and a longtime friend of the designer, the two decided to team up and present a collaborative collection for the woman with a vibrant spirit and penchant for jewels. Peche collection was inspired by fashion forward icons such as Marie Antoinette and each piece is named after women close to the two designers. Each stone is hand selected and each piece handmade in Philadelphia, the city in which both Joie and Ariel grew up.