“My brand is very much a representation of my own personal values: Respect for the artisan who has the confidence to follow their passion. Attention to product quality and sourcing. Expression through fashion and style.”
Joie DiGiovanni, a Philadelphia native, began creating her one-of-a-kind jewelry in 2012 while recovering from a life-changing car accident. It is during this time that Joie felt a deep connection with nature and its magnificent, everlasting beauty.
Inspired by the magical quality of the pearl and how each gemstone is miraculously produced from an irritant in a living oyster, Joie designed her collections to represent the beauty of embracing and appreciating life’s experiences, creating art through each layer of our memories.
Each jewel is hand-made by Joie who personally and consciously selects the materials for her collections. Freshwater, South Sea and Tahitian pearls are combined with natural leather, semi-precious stones and diamonds to create a balance between bold and delicate, yet sophisticated and fun.
Joie’s timeless pieces are in style for every occasion and season at any age. Each gemstone necklace is strung on unbreakable wire giving the wearer endless possibilities to create their individual statement.
Joie’s collections are also an editorial favorite, being published consistently in Vogue, Harper's Bazaar, Elle, and Hamptons.
In 2015, Joie’s younger sister, Dara, joined the business as Production Assistant. As a young child, Dara was diagnosed with Asperger syndrome. Together, the sisters are committed to giving back to the autism community by supporting programs in Philadelphia and the Northeast Region that provide ongoing services to children affected by this disorder. Through their sisterly love, they hope to share their journey with others to see the beauty in each moment, each experience, each flaw.